About Soft-Ice
Catering Equipment
Your trusted partner in quality catering solutions
Our Journey
Our Story Began in 2008
Back in 2008, Soft-Ice Catering Equipment was established to fill a gap in the catering industry: reliable, high-quality equipment that businesses could trust. Over the years, we’ve proudly introduced exclusive brands like ChromeCater and Beiqi to South Africa, becoming a go-to partner for catering professionals. Whether you’re running a small café, a bustling bakery, or a national franchise, our equipment has been designed to help your business thrive.
Built for Success
Catering Equipment Designed to Work as Hard as You Do
At Soft-Ice, we understand the diverse needs of catering professionals, which is why we offer an extensive selection of equipment. From refrigeration units and dough mixers to fryers and fun food machines like popcorn makers, our products are designed to enhance efficiency and performance.
We specialise in equipment for bakeries, butcheries, delis, and catering businesses, ensuring that every product is built to deliver exceptional results.
Supplying South Africa and Beyond
Delivering Excellence Across Borders
Operating from Pretoria, we proudly supply businesses across South Africa, including Johannesburg, Durban, Cape Town, and other major centres. We also sell to businesses and brands in neighbouring countries, including Zimbabwe, Botswana, Namibia, and Mozambique, giving customers across the region access to world-class catering equipment and expert support.
Delivery is available throughout South Africa. For customers outside South Africa, we can assist with the purchase and preparation of your equipment for collection, while cross-border transport and delivery are arranged independently by the customer.
Whether you’re building a new operation or upgrading an existing one, our team is here to make sourcing the right equipment simple, efficient, and reliable.
Real talk from our real customers
Our loyal customers don’t just return—they don’t simply recommend us—they insist their friends and peers choose Soft-Ice too.
